DRJ Fall 2019

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Volume 32, Issue 2

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Three Important Things to Remember When Using Social Media in Crisis Communication

Written by VIVIAN MARINELLI

Vivian Marinelli

Social media has redefined the way we communicate daily with family, friends and, in business. Recent crisis responses have documented ways in which social media was utilized to provide information and connect with those impacted to help alleviate the level of anxiety and stress as quickly as possible. The impact of a crisis is felt not only by those directly impacted, but also, by various stakeholders of your organization.

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