Ovum says insurers must deploy predictive analytics to navigate through future complexity and chaos

LONDON – The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum. According to the independent global analysts, insurers can improve their competitive position by implementing predictive analytics and using the wealth of rich data available from social media… Continue reading Ovum says insurers must deploy predictive analytics to navigate through future complexity and chaos

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