As we’ve reported prior, the majority of legacy Fortune 500 firms are no longer market leaders because their focus remains on protecting their traditional business in this era of digital transformation. In last month’s midwestern US regional Forrester Leadership Board meeting, Stephanie Hammes-Betti, the SVP of innovation design at U.S. Bank, took us through the investments, culture change, and prioritizations she’s helped her firm make to maintain its market leadership.
Her team’s focus has been on proactively recognizing and driving banking, technology, and customer life changes. To achieve these aims. they have a team of over 35 full-time members who work collectively with a much broader set of fans and champions. And per our recommendations, their team is broken down into groups that prototype and drive their innovation efforts, shield their disruptive innovations, and drive culture change to more greatly empower innovation efforts and companywide participation. In support of this last one, Stephanie’s team drives highly recommended education and participation programs detailed in the images below:
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https://go.forrester.com/blogs/how-100-yr-old-firms-stay-relevant/
