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To make sure that homeowners are aware of the importance of flood insurance, the I.I.I. recently partnered with the Weather Channel.

A video posted to the Weather Channel’s Facebook page demonstrates just how destructive flooding can be; for example, in the video you can see the devastation from Hurricane Sandy wreaked on Breezy Point, a coastal community in Queens NY.

“What’s remarkable about flood insurance is that only 12 percent of people have it,” says Sean Kevelighan, I.I.I.’s CEO. One misconception that people have about flood insurance is that it’s included in a homeowners policy. But that’s not the case. A separate flood policy must be obtained. Flood insurance is mostly sold by FEMA’s National Flood Insurance Program, but some private insurers have begun offering it as well.

http://www.iii.org/insuranceindustryblog/i-i-i-and-the-weather-channel-get-the-word-out-about-flood-insurance/