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Volume 32, Issue 2

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Thursday, 18 April 2019 14:07

Assessing Your Digital Maturity — What Does Excellence Look Like?

Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment.

And it’s not just digital natives. Digitally advanced incumbents, firms such as Accenture, Capital One, Microsoft, and Philips, also see the world through a technology opportunity lens. They are also rewarded.

What do digitally advanced companies look like? How are they different from companies just starting their digital transformation? To find out, we analyzed the digital maturity of 793 enterprises in North America and Europe. We found digitally advanced firms in every industry, from retail and consumer products to manufacturing and financial services.

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https://go.forrester.com/blogs/assessing-your-digital-maturity-what-does-excellence-look-like/