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Friday, 14 July 2017 14:57

Business Continuity Management May Need Another Name

Did you know that car manufacturers tend to choose the letters for their car model references according to the type of buyer they want to attract?

For example, letters around the middle of the alphabet are used when aiming at the family market (like 340L or 570M).

On the other hand, letters towards the end of the alphabet are considered to spark more interest in buyers looking for performance, power, acceleration, and so on (690X, 88Z, etc.). So, what do you think “management” suggests in a business continuity context, and is this word really any basis for long term BC success?