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Volume 32, Issue 2

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Four Common Mistakes in Crisis Communications Manuals

Although a crisis communications manual might look to be a complex contraption to the untrained eye, what the manual needs to accomplish can simply be condensed to two important things: putting the processes in place for the communication with stakeholders during a crisis and organizing the internal processes that allow the first thing to happen smoothly.

The manual, just to give an example, will both make sure that the journalists receive the information they need to be able to report on the crisis, and that the person who communicates with the journalist has the right resources in place to provide them with timely and accurate information.

Over the years, I have audited a great many manuals and what I found is that very often the same mistakes are made. Here is a look at what will go wrong.