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Volume 31, Issue 2

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Tuesday, 07 August 2018 14:32

Impacts of data protection risks on organizations surveyed

The UK consumer response to the General Data Protection Regulation (GDPR) is shifting. New research by SAS, ‘GDPR: The right to remain private’, reveals that more people are activating their new personal data rights, and faster, than expected. At the same time, the Facebook/Cambridge Analytica data scandal has made the majority of consumers either activate their rights, or at least reassess the information they share and how organizations use it.  

In 2017, SAS surveyed UK consumers for their views on the regulation, revealing that 42 percent planned to exercise their rights within a year of GDPR coming into force. However, the new research shows that 31 percent have already activated their rights over personal data, and 55 percent will have done so within a year.

GDPR came into effect in May, making organizations accountable for personal data protection and giving consumers significant new powers over their personal data. These new powers include the rights to access, query and erase the data held about them by organisations.