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Winter Journal

Volume 31, Issue 4

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Thursday, 08 November 2018 15:30

Predictions 2019: Digital Leaders Reboot To Hedge Against A Downturn

Forrester predicted in 2018 that digital would reach the hard stuff, the core of business: organization structure, operating models, and endless discussion of platforms. These themes are far from done; however, 2019 sees a distinct shift in emphasis — winter is coming.

In 2019, economic uncertainty stalks the halls, and budgets will see pressure. Many firms are failing at full-scale “big bang” enterprise transformation, 21% already think they’ve finished — and the rest risk losing their way. For digital leaders, necessity is the mother of innovation as firms accelerate their recession planning and focus on supporting operational improvements that drive tangible benefit for both firm and customer.

Forrester released its annual digital business predictions with clear advice that now is the time to reboot transformation. Firms should focus on digitizing experiences in the service of customers, using technology and partners to create short-term gains that underpin long-term ambition, and drive operational change from there.