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Volume 32, Issue 2

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Friday, 17 May 2019 15:50

The Good, The Bad, & The Ugly Of Canadian Mobile Banking Experiences In 2019

Mobile apps have become the touchpoint of choice for millions of people to manage their finances, and Forrester regularly reviews those of leading banks. We just published our latest evaluations of the apps of the big five Canadian banks: BMO, CIBC, RBC, Scotiabank, and TD Canada Trust.

Overall, they’ve raised the bar, striking a good balance between delivering robust, high-value functionality and ensuring that it’s easy for customers to get that value with a strong user experience. The top two banks in our review, CIBC and RBC, both made significant improvements to their app user experience (UX) over the past year by focusing on streamlining navigation and workflows. But our analysis also revealed ways all banks can — and should — improve, such as:

Banks should give customers a better view of their financial health. Banks we reviewed don’t provide external account aggregation, and they put the burden on the user to stay on top of their monthly inflows and outflows. They don’t offer useful features such as an account history view that displays projected balances after scheduled transactions hit the account — something leading banks in other regions of the world (like Europe and the US) do offer.

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https://go.forrester.com/blogs/the-good-the-bad-the-ugly-of-canadian-mobile-banking-experiences-in-2019/