Companies have an opportunity to build seamless digital experiences from a foundation of trust
PHOENIX – Global API Management leader Axway (Euronext: AXW.PA) is releasing a consumer survey showing a majority of Americans say they would like greater transparency in how companies handle and track their data.
The 2021 data privacy study asked 1,017 American adults about their general understanding and concerns related to how companies use, handle, and track their data. Respondents generally struggled to trust how their data was secured, and people were overwhelmingly supportive of having more control over who sees their personal data.
The study found 82% wish they knew what specific data companies have collected about them. 82% also have concerns that their online data may not be secure, and only 39% of Americans said they know where their online data is stored. At the same time, 59% of people agreed it’s worth giving companies access to their personal data if it results in a better user experience.
The study also found that three quarters of Americans (75%) choose to work with businesses that are offering a more secure plan to protect personal data, but for 36% of that group, it still depends on how much they trust that company. Just one third trust “Big Tech” more with their data compared to smaller, independent or local companies, while 49% trust the large and smaller companies about the same.
“Whether in energy, health, finance, or retail, companies are trying to stand out and provide brilliant digital experiences while also complying to industry data privacy and security requirements, which is no simple proposition,” said Axway Chief Catalyst Brian Pagano.
“Eliminating friction in customer experiences is the biggest competitive advantage, and these survey results point to security breaches and privacy concerns as a snag in the fabric of the seamless experience people have come to expect.”
The survey also sought to understand consumer attitudes around Apple’s App Tracking Transparency framework, and found people were overwhelmingly supportive of the move. Three-quarters of Americans believe other operating systems should follow suit and block advertisers from tracking your activity and preferences across different applications if the advertisers do not get the user’s permission to do so.
“Experience tells us consumers will go wherever the least amount of friction is, regardless of the custody chain of your data,” said Pagano. “If people feel unsure about how their data is being handled, companies have an opportunity to build trust so that their average consumer doesn’t need to concern themselves with these details. Enterprises can rely on a suite of tools, like Axway’s Amplify API Management Platform, which will give them scalability, privacy and security audit trails, and regulatory and compliance frameworks so they can focus on delivering the best and most secure experience.”
Click here to read the full survey results and learn how to avoid security & privacy snags for a seamless customer experience.
About Axway
Axway gives heritage IT infrastructure new life, helping more than 11,000 customers worldwide build on what they already have to digitally transform, add new business capabilities, and drive growth. With our Amplify API Management Platform — the only open, independent platform for managing and governing APIs across teams, the hybrid cloud, and third-party solutions — we help companies move forward faster, reach new markets, and create brilliant digital experiences. Our MFT and B2B integration solutions have been trusted for 20 years. Axway (Euronext: AXW.PA) employs over 1,800 people in 18 countries. Axway.com
