NEW YORK and PARIS – Botify, the leading enterprise software company for performance-driven organic search, announced it has successfully attained Service Organization Control (SOC) 2 Type 1 compliance for its enterprise software platform.
SOC 2 Type 1 is a widely recognized global standard for secure data handling developed by the American Institute of Certified Public Accountants (AICPA). Botify voluntarily participated in the audit to ensure it is providing the highest standards of data privacy and security for its customers.
While it’s not industry-standard for companies in organic search to pursue SOC 2 compliance, Botify is pioneering a new wave of innovation in the space leading to the need for increased data privacy standards. Because Botify’s platform approach to organic search incorporates not only publicly available 3rd party data, but also proprietary first party logs and data — Botify found it integral to ensure its data privacy practices remain best in class.
“Successfully completing this SOC 2 Type 1 examination advances Botify as a key enterprise software platform for organic search,” said Nate Sullivan, Vice President of Product Marketing at Botify. “Botify’s unique approach to SEO means our solution is deeply embedded with our customers’ first-party data, making information security a top priority and SOC 2 certification an important step for us to take at this time.”
This SOC 2 Type 1 examination was conducted by an independent CPA firm, Schellman, which has extensive experience handling SOC 2 audits to streamline and standardize the entire process. The firm evaluated Botify to verify the best practices and proper controls are in place to ensure industry-leading confidentiality and security for all customer data. Botify will continue leading privacy and security standards across organic search and plans to attain SOC 2 Type 2 in 2022.
About Botify
Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Powered by a unique unified data model, prescriptive insights, and automated processes, Botify delivers an end-to-end SEO management solution that enables customers to unlock the true growth potential of their website.
Botify is used by 500+ leading global companies across industries including e-commerce, travel, media & publishing, classifieds, and more, including Expedia, Macy’s Farfetch, Marriott, L’Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Botify also partners with leading technology and services companies such as Salesforce Commerce Cloud, WordPress VIP, Google Cloud, Jellyfish, Chameleon Collective, Foresight Digital, Contentsquare, and iPullRank.
Botify is a fast-growing, VC-backed SaaS company with $82M in funding and offices in New York, Seattle, Paris, London, and Singapore.
