Bidsopt, a leading digital advertising network specializing in banner, native, rich media and video campaigns, recently sought the services of Leaseweb, the global cloud hosting provider, to provide them with 35 dedicated high-powered, hosted servers.
Founded in 2014, Bidsopt, a Singaporean company with offices in the US, India, Australia and the UK, had enjoyed several years of sustained business growth and was looking to continue their success and develop further points of presence around the world. At the same time, Bidsopt was also researching a way to provide extra support for its stretched IT support team that had to deal with client queries and internal requests.
Bidsopt’s Demand Side Platform (DSP), which is used in-house and also licensed to clients as a highly scalable, enterprise-level SaaS solution, connects advertisers and publishers in real time, and processes billions of advertising requests each month. Slow or intermittent performance was not an option for Bidsopt or its clients, who depend on Bidsopt for a highly professional and polished service.
Bidsopt also needed a more adaptable, flexible system configuration to roll out its DSP at the pace required by the business. As such, the new system would need to incorporate both a hybrid cloud environment and bare metal components. Finally, Bidsopt needed a hosting provider with the agility to rapidly scale up the infrastructure for large projects in a short timeframe—often in a matter of days.
Prior to working with Leaseweb, Bidsopt conducted an analysis of offerings from other hosting companies including incumbent provider AWS, as well as OVH, Google Cloud, and a full review of Leaseweb’s portfolio.
“Leaseweb’s solution was more adaptable than AWS and provided us with that all-important backup and recovery option, which is so vital to all organizations. It also makes global expansion and growth an achievable reality,” said Jomith George, co-founder, Bidsopt.
Leaseweb was able to provide Bidsopt with 35 dedicated high-powered, hosted servers that scale to provide a global infrastructure that will grow with the organization. Hosted by Leaseweb, these servers drive Bidsopt’s business, and ensure the DSP handles processor-intensive workloads at high speed and without system failures.
Leaseweb also provided Bidsopt with a dedicated support team to assist with server resource management and engineering issues. Alongside this, Leaseweb supplied Bidsopt with a disaster recovery service, that utilized Bidsopt’s servers in the U.S. and Singapore.
“Leaseweb gave us a superb deal in terms of pricing and flexibility. High-powered servers, in combination with Leaseweb’s professional, knowledgeable and timely support, make for a very competitive proposition,” continued Jomith George.
Leaseweb’s Dedicated Servers enabled Bidsopt to run its DSP at each office location. The servers also extend the platform as a SaaS option to its rapidly increasing client roster. Thanks to Leaseweb, Bidsopt also enjoys improved server efficiency, faster processing speeds, flexibility and the agility to grow its IT resources on demand. Additional servers or upgrades are delivered quickly, without the excessive costs involved with third-party cloud scalability. This efficiency enables Bidsopt to ramp up services without impacting operations.
Due to Leaseweb’s assistance Bidsopt was able to enjoy the benefits of high-speed processing, disaster recovery, and a seamlessly integrated technical service team at a competitive price point that suited the organization’s business model. Leaseweb’s support team also provided customized strategic services; the team ensures server resources are available as new DSP clients come on board and as Bidsopt continues to grow its presence around the world.
