Bidsopt is a leading digital advertising network specializing in banner, native, rich media and video campaigns.
Headquarters: Singapore, with offices in the US, India, Australia and the UK.
Size: 40+ employees
Founded in 2014, in Singapore, Bidsopt is a fully compliant digital advertising network that brings security and durability to its customers’ global campaigns, while guaranteeing the highest levels of performance. It builds innovative advertisement and monetization solutions for advertisers and publishers.
Bidsopt had enjoyed several years of sustained business growth. In 2018, the organization was looking to continue that success and develop further points of presence around the world. Bidsopt was also researching a way to provide extra support for its stretched IT support team that had to deal with client queries and internal requests. At that time, Bidsopt was utilizing an AWS solution, which meant the ambition to scale or to add supplementary support resources came with a hefty price tag. Bidsopt, therefore, needed an equally impressive and adept Infrastructure as a Service provider, but one that could offer better service and value for their investment.
Bidsopt’s Demand Side Platform (DSP) is used in-house and also licensed to clients as a highly scalable, enterprise-level SaaS solution. It connects advertisers and publishers in real time, and processes billions of advertising requests each month. Slow or intermittent performance is not an option for Bidsopt or its clients, who depend on Bidsopt for a highly professional and polished service. Any solution would require the very latest processing power and business continuity support.
Bidsopt also needed a more adaptable, flexible system configuration to roll out its DSP at the pace required by the business. As such, the new system would need to incorporate both a hybrid cloud environment and bare metal components. Finally, Bidsopt needed a hosting provider with the agility to rapidly scale up the infrastructure for large projects in a short timeframe—often in a matter of days.
Bidsopt began work with Leaseweb in June 2018, following an analysis of offerings from other hosting companies including incumbent provider AWS, as well as OVH, Google Cloud, and a full review of Leaseweb’s portfolio.
Leaseweb provided Bidsopt with 35 dedicated high-powered, hosted servers that scale to provide a global infrastructure that will grow with the organization. Hosted by Leaseweb, these servers drive Bidsopt’s business, and ensure the DSP handles processor-intensive workloads at high speed and without system failures.
Leaseweb also provided Bidsopt with a dedicated support team to assist with server resource management and engineering issues. Alongside this, Leaseweb supplied Bidsopt with a Disaster Recovery service, that utilized Bidsopt’s servers in the U.S. and Singapore.
- Global infrastructure – the capability to scale globally with multiple points of presence
- Service – a dedicated support team that understands Bidsopt’s market and corporate culture
- Value for investment – a more competitive option than the incumbent AWS
- Flexibility – the capability to mix and match configurations with a hybrid cloud environment and bare metal
- Agility – rapid deployment capabilities
- Leaseweb Dedicated Servers in the US and Singapore
- Leaseweb Backup and Recovery service
- Leaseweb Personal Consultation and Support service
“Leaseweb gave us a superb deal in terms of pricing and flexibility. High-powered servers, in combination with Leaseweb’s professional, knowledgeable and timely support, make for a very competitive proposition.”
– Jomith George, Co-founder, Bidsopt
“Leaseweb’s solution was more adaptable than AWS and provided us with that all-important backup and recovery option, which is so vital to all organizations. It also makes global expansion and growth an achievable reality.”
– Jomith George, Co-founder, Bidsopt
Leaseweb’s and Bidsopt’s teams work together to maintain and host the servers. Leaseweb is always on hand to help with provisioning, backup, recovery and other advanced server management requirements. This arrangement enables Bidsopt to focus on its core activities, and allows the company’s IT team to function more responsively and proactively.
Leaseweb’s support team also provides customized strategic services. The team ensures server resources are available as new DSP clients come on board and as Bidsopt continues to grow its presence around the world.
Leaseweb’s Dedicated Servers enable Bidsopt to run its DSP at each office location. The servers also extend the platform as a SaaS option to its rapidly increasing client roster. Thanks to Leaseweb, Bidsopt also enjoys improved server efficiency, faster processing speeds, flexibility and the agility to grow its IT resources on demand. Additional servers or upgrades are delivered quickly, without the excessive costs involved with third-party cloud scalability. This efficiency enables Bidsopt to ramp up services without impacting operations.
Bidsopt enjoys the benefits of high-speed processing, disaster recovery, and a seamlessly integrated technical service team at a competitive price point that suits the organization’s business model. Leaseweb’s positive can-do attitude sets the foundation for a long-term working relationship with Bidsopt, and the organization’s executives have come to regard Leaseweb as a true IT solutions partner.