The appointment by The European Broadcasting Union (EBU) solidifies Leaseweb’s media market positioning and aids the accelerating growth of Eurovision Flow
The European Broadcasting Union (EBU) has selected cloud computing and web service provider Leaseweb as the preferred international distributor for Eurovision Flow. Created four years ago to help its members reduce the costs of online media delivery while also improving their services’ experience quality, Eurovision Flow has become one of the most trusted brands for premium multi-CDN services. So it is only fitting that Leaseweb’s cutting-edge Multi-CDN solutions will contribute to the stack of services currently provided in Eurovision Flow, accelerating the organization’s growth.
The cooperation of the two European organizations also means the service and its advantages can be scaled more effectively outside the domain of the EBU membership.
“We’ve witnessed an uptake of Multi-CDN solutions over the last few years in various markets, with these solutions being deployed to improve the end-user experience,” says Wilfried Dudink, Managing Director of Leaseweb CDN. “The technology is also getting more traction with media customers, and we believe combining forces with Eurovision Flow will further strengthen our position in this market.”
Eurovision Flow optimizes the quality of experience by automatically selecting and switching to the best available Content Distribution Network (CDN) for a given user. The stacking of several CDNs and the use of dynamic switching algorithms guarantees unrivalled capacity. Costs are reduced thanks to the buying power of a combined customer base, the reduced risk of vendor lock-in, and a simplification of the technology stack for customers. Eurovision Flow also employs market-leading and future-proof technologies and has proven to be a highly reliable service with no single point of failure.
“The higher cost of online delivery can put a strain on the budgets of public service media as their online services are growing in popularity,” the EBU’s product owner Bram Tullemans explains. “With Eurovision Flow we provide a convenient solution that maximizes quality of experience and leverages economies of scale to achieve a price point that is difficult to attain by individual organizations. In Leaseweb we found an ideal partner to accommodate the service’s rapid growth.”
