drj logo
  • This field is for validation purposes and should be left unchanged.

Already have an account? Log in

drj logo

Welcome to DRJ

Already registered user? Please login here

Login Form

Register
Forgot password? Click here to reset

Create new account
(it's completely free). Subscribe

Skip to content
Disaster Recovery Journal
  • EN ESPAÑOL
  • SIGN IN
  • SUBSCRIBE
  • THE JOURNAL
    • Digital Edition
    • Article Submission
    • DRJ Annual Resource Directories
    • Article Archives
    • Career Spotlight
  • EVENTS
    • DRJ Spring 2023
    • DRJ Fall 2023
    • Call for Papers – Fall 2023
    • Other Industry Events
    • Schedule & Archive
  • WEBINARS
    • Upcoming Webinars
    • On Demand
  • MENTOR PROGRAM
  • DRJ ACADEMY
    • DRJ Academy
    • Beginner’s Guide to BC
  • RESOURCES
    • New to Business Continuity?
    • White Papers
    • DR Rules and Regs
    • Planning Groups
    • Business Directory
    • Business Resilience Decoded
    • DRJ Glossary of Business Continuity Terms
    • Careers
  • ABOUT
    • Advertise with DRJ
    • DE&I
    • Board and Committees
      • Executive Council Members
      • Editorial Advisory Board
      • Career Development Committee
      • Glossary Committee
      • Rules and Regulations Committee
  • Podcast

LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

by DRJ Editorial Team | January 31, 2023 | | 0 comments

SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) announced today the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration.

Last November, at AWS re:Invent 2022, AWS Clean Rooms was announced as a new analytics service that helps companies across industries and their partners easily and securely analyze and collaborate on their collective datasets—without sharing or revealing underlying data. LiveRamp’s embedded transcoder and identity resolution solutions for AWS Clean Rooms launching today allow brands, agencies, and publishers to effectively connect and enrich disparate first- and second-party data sources, improving their ability to build, reach and convert high value audiences across media channels.

“Support for AWS Clean Rooms gives customers a powerful approach to more effective media measurement and planning, fueled by access to new audience insights from key partners. Our continued work with AWS allows LiveRamp’s person-based identifier to be used as a key to connect data and drive more impactful audience modeling and planning for global clients, ensuring they can extend the utility of data safely and securely,” said Katrina Cho, Head of Cloud Partnerships, at LiveRamp.

LiveRamp’s foundational identity solutions for AWS Clean Rooms provide complementary features, including identity resolution technologies that increase volume and accuracy of connections between brands and their media partners. LiveRamp’s identity technologies in AWS Clean Rooms allow for durable, collaboration-specific identifiers that increase the accuracy of record-level analytics and decrease risk of consumer personal identifiable information (PII) or brand-specific customer IDs exposure.

“We’re delighted to bring our mutual customers the capability to more securely collaborate with one another in AWS Clean Rooms to derive insights, deliver more personalized customer experiences, and more effectively measure marketing outcomes leveraging LiveRamp’s market leading identity resolution capabilities,” said Adam Solomon, Head of Worldwide Data Collaboration & Interoperability Solutions at AWS. “Our customers are motivated to protect consumer data and improve addressability and measurement across channels and touchpoints. We are confident that LiveRamp’s breadth of adoption across the advertising industry combined with the large community of AWS customers and partners actively seeking to collaborate in AWS Clean Rooms will set the stage for a new and more durable paradigm of interoperability.”

AWS Clean Rooms makes it easier for customers and their partners to analyze and collaborate on their collective datasets to get audience insights, advertising measurement, and advertising attribution without sharing or revealing underlying data with one another. With many companies storing data on AWS, including leading brands, media publishers and their collaborators, AWS Clean Rooms now makes it easier for AWS customers to work with each other without needing to move data out of AWS or load it into another platform.

AWS Clean Rooms is a featured service for AWS for Advertising & Marketing, a comprehensive set of purpose-built AWS services, AWS solutions, and 150+ AWS Partner offerings to help customers innovate faster, operate efficiently, and interoperate together across five solution areas: audience & customer data management, privacy-enhanced data collaboration, ad intelligence & measurement, ad platforms, and digital customer experience. For more information on AWS for Advertising & Marketing, visit https://aws.amazon.com/advertising-marketing.

LiveRamp is an AWS Clean Rooms launch partner. LiveRamp’s latest advancement in supporting AWS customers is available today in AWS Marketplace. Customers can learn more about how to use LiveRamp with AWS Clean Rooms immediately here: [https://partner-directory.liveramp.com/partners/aws].

About LiveRamp

LiveRamp is the data collaboration platform trusted by forward-looking global companies to connect customer data from anywhere to everywhere. The category-defining pioneer with decades of expertise in online-offline identity resolution, LiveRamp is setting the new standard for a 360° customer view in the modern data stack through secure, privacy-first collaboration within companies, across companies, and between companies and their media and marketing partners to personalize and improve the customer journey. For more information, visit www.liveramp.com.

Learn more about LiveRamp’s embedded identity transcoding and identity resolution solutions on the AWS Marketplace or reach us at AWSpartnership@liveramp.com today.

Contacts

Christine Travis

PR@liveramp.com

Related Content

  1. Disaster Recovery Journal
    Think before you buy: 11 considerations to make before purchasing a data protection solution
  2. Tips to Selecting the Right BaaS Solution to Protect Your IT Environment
  3. Disaster Recovery Journal
    Fault Tolerance in Virtualized Data Centers

Recent Posts

AI-Powered Stylitics Launches Latest Platform with First-of-Its-Kind Automated Styling Technology for Retailers

March 26, 2023

Co-Founder of Generative AI Company Persado to Speak at Shoptalk on “Tech Spotlight: Marketing & Data” Panel

March 26, 2023

Boston Omaha Corporation Announces Full Year 2022 Financial Results

March 24, 2023

Clinical Data Interchange Standards Consortium (CDISC) and the Multi-Regional Clinical Trials Center of Brigham and Women’s Hospital (MRCT Center) Collaborate to Offer Plain Language Clinical Research Definitions as a New Standard

March 24, 2023

Laserfiche Recognized as a Strong Performer in Independent Analyst Report on Content Platform Providers

March 24, 2023

Ribbon Awarded Best Innovation Partner at Inaugural Liberty Latin America Tech Summit

March 24, 2023

Archives

  • March 2023 (1008)
  • February 2023 (1154)
  • January 2023 (1391)
  • December 2022 (1144)
  • November 2022 (1595)
  • October 2022 (1574)
  • September 2022 (1571)
  • August 2022 (1581)
  • July 2022 (1365)
  • June 2022 (1711)
  • May 2022 (1651)
  • April 2022 (1618)
  • March 2022 (1924)
  • February 2022 (1549)
  • January 2022 (1472)
  • December 2021 (1446)
  • November 2021 (1835)
  • October 2021 (1777)
  • September 2021 (1697)
  • August 2021 (1661)
  • July 2021 (1566)
  • June 2021 (1768)
  • May 2021 (1666)
  • April 2021 (1798)
  • March 2021 (1907)
  • February 2021 (1038)
  • January 2021 (554)
  • December 2020 (30)
  • November 2020 (35)
  • October 2020 (48)
  • September 2020 (57)
  • August 2020 (52)
  • July 2020 (40)
  • June 2020 (72)
  • May 2020 (46)
  • April 2020 (59)
  • March 2020 (46)
  • February 2020 (28)
  • January 2020 (36)
  • December 2019 (22)
  • November 2019 (11)
  • October 2019 (36)
  • September 2019 (44)
  • August 2019 (77)
  • July 2019 (117)
  • June 2019 (106)
  • May 2019 (49)
  • April 2019 (47)
  • March 2019 (24)
  • February 2019 (37)
  • January 2019 (12)
  • ARTICLES & NEWS

    • Business Continuity
    • Disaster Recovery
    • Crisis Management & Communications
    • Risk Management
    • Article Archives
    • Industry News

    THE JOURNAL

    • Digital Edition
    • Advertising & Media Kit
    • Submit an Article
    • Career Spotlight

    RESOURCES

    • White Papers
    • Rules & Regulations
    • FAQs
    • Glossary of Terms
    • Industry Groups
    • Business & Resource Directory
    • Business Resilience Decoded
    • Careers

    EVENTS

    • Spring 2023

    WEBINARS

    • Watch Now
    • Upcoming

    CONTACT

    • Article Submission
    • Media Kit
    • Contact Us

    ABOUT DRJ

    Disaster Recovery Journal is the industry’s largest resource for business continuity, disaster recovery, crisis management, and risk management, reaching a global network of more than 138,000 professionals. Offering weekly webinars, the latest industry news, rules and regulations, podcasts, the industry’s only official mentoring program, a quarterly magazine, and two annual live conferences, DRJ is leading the way to keep professionals up-to-date and connected in an ever-changing world.

    LEARN MORE

    TWITTER

    Disaster Recovery Journal is the leading publication/event covering business continuity/disaster recovery.

    Follow us for daily updates @drjournal

    Newsletter

    The Journal, right in your inbox.

    Be informed and stay connected by getting the latest in news, events, webinars and whitepapers on Business Continuity and Disaster Recovery.

    Subscribe Now
    Copyright 2023 Disater Recovery Journal
    • Terms of Use
    • Privacy Policy