Leaseweb’s dedicated servers and global network of data centers deliver increased reliability and scalability to support Xe.works’ digital advertising platform and future business growth
Leaseweb Global, a leading hosting and cloud services company, announced that Xe.works, a global, multi-directional media company that buys and sells digital advertising space for websites and mobile apps, selected Leaseweb as the exclusive Infrastructure-as-a-Service (IaaS) provider for its global advertising technology network serving customers in the U.S., Europe, Israel and Asia-Pacific region.
Xe.works operates a digital advertising platform based on Real-Time Bidding (RTB) technology, which enables the buying and selling of online ad impressions through an automated auction-based model. RTB allows multiple advertisers to bid on a publisher’s ad inventory, with the entire transaction taking place in a matter of milliseconds. Even just a few seconds in system lag could result in a suboptimal user experience and lost revenue for the business.
Given the fast pace and high-volume demands of RTB, Xe.works was in search of a hosting partner to provide a highly reliable and easily scalable infrastructure solution. The company selected Leaseweb’s Dedicated Servers, which allows it to customize its services and access Leaseweb’s large data center coverage, which is important as it looks to scale its business globally.
Leaseweb’s Dedicated Servers provide high performance at an affordable price. Each Leaseweb Dedicated Server is tailored to deliver an organization’s every need.
Xe.works also required a high level of support to help with provisioning, backup and recovery during campaigns, which must handle millions of requests per day from its global customer base. Leaseweb’s strong support capabilities were unmatched and have become a vital asset to Xe.works, allowing both the company to focus on its core activities and its own IT team to be more proactive and responsive.
“Leaseweb has proven to be an essential partner for our business, providing us with the technology and support we need and the data center coverage we expect,” said Xe.works CEO Dan Areshkovych. “Utilizing the additional resources of Leaseweb’s Dedicated Server solution has enabled us to process more orders in less time, significantly improving our performance and giving us a competitive edge in the marketplace.”
“Xe.works recognized that in order to serve its customers the most timely and impactful advertising opportunities, it needed its infrastructure to be not only reliable, but properly sized and optimized to meet current and future demand,” said Brian Sullivan, Account Manager at Leaseweb. “Leaseweb’s enterprise-class solutions and customer-focused approach have helped power Xe.works’ business, and we are honored to be their provider of choice as they continue to scale their growing platform.”