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Winter Journal

Volume 32, Issue 4

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Monday, 26 October 2015 05:00

The Message Critical Crisis Communications Criteria

Written by  Jim Sharp

Regardless of what it is you have to say, there has never been a better time for any person or organization to have something to say. You have more options today than at any time in the past to get your message out, and those options can spread your message faster and to a larger audience like never before. Good deal, right? Yes, that’s absolutely a good deal, just as long as what you are saying and what your audience is hearing coincide. A larger potential audience can mean more possibilities for misinterpretation, and the speed with which we can communicate with that larger audience means that incorrect information goes farther, faster, and is tougher to correct or retract. Communication continues to be a primary concern in emergency and disaster response, but in many instances we get so caught up in the technical, tactical aspects of communication (use this network, buy