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Just about every crisis manager knows the legal and reputational risk after a crisis is often much greater than during the crisis. Those risks persist through the recovery phase and deep into the weeks and months long after the event which triggered the crisis has faded from the headlines. At the same time, just about every crisis manager also knows a crisis is frequently judged more by how the organization responded rather than the event itself. That response typically relies heavily on legal and communication counsel, and how the organization navigates through often conflicting advice. It’s certainly no secret lawyers…

ABOUT THE AUTHOR

Tony Jaques

Tony Jaques, Ph.D., is a recognized expert in issue and crisis management who worked for more than 20 years as Asia-Pacific issue and crisis manager for a major American multinational. He is now managing director of Melbourne-based Issue Outcomes P/L www.issueoutcomes.com.au which specialises in developing and evaluating corporate response systems. He lectures and writes widely in the field and his latest book is “Crisis Counsel: Navigating Legal and Communication Conflict” (Rothstein Publishing, 2020) https://www.amazon.com/dp/194448065X.

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