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Volume 32, Issue 3

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Thursday, 08 April 2010 10:31

Crisis Management Experts Eye Toyota

Written by  ED DEVLIN, CBCP

There’s an old expression, “Those who cannot learn from history are doomed to repeat it” (attributed to George Santayana). I couldn’t help but think of that saying when I read a headline in my Jan. 28 hometown newspaper, which read: “Toyota’s reputation for quality tarnished by a defect.”The article went on to review the issue Toyota was dealing with regarding “sudden acceleration.” Toyota has been trying to determine why accelerator pedals become stuck. There are concerns that this problem has been the cause of a number of accidents, even some deaths. First, Toyota said that accelerator pedals could become lodged under floor mats, causing sudden acceleration. Now, Toyota is saying that the actual gas pedal mechanism is causing the accelerator to become stuck regardless of whether the vehicle contains a floor mat. Toyota said, “In certain rare cases, the gas pedal mechanism wears down, causing the accelerator to become