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Winter Journal

Volume 32, Issue 4

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Wednesday, 06 February 2019 22:48

Crisis Navigation for Board Members and Executives

Written by  EDEN GILLOTT

Actions That Can Save Your Organization’s Reputation Today’s 24-hour demand for real and fake news has changed the way you do business. Small mistakes can quickly escalate in reputation-damaging crises. Preventing or repairing them ultimately rests with board members, executives, and top management. This article will explore how to anticipate what can lead to crises, errors to avoid when navigating a crisis, how to establish an effective crisis strategy, and best communications practices. Common Reasons Crises Occur You cannot anticipate every possible crisis, but you can analyze your business and the industry in which you operate to spot issues that are likely to arise. Here are common reasons crises occur: Lack of communication or miscommunication. A breakdown in communication is the No. 1 reason things fall through the cracks and land companies in crisis. It’s up to you to make sure your vision and expectations are not just stated but are understood and implemented. Never