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Volume 32, Issue 3

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Sunday, 18 November 2007 13:44

Y2K Crisis Communications: Are You Prepared?

Written by  John Newton, Bart Mindszenthy, Rex Pattison

What is often difficult to imagine, let alone believe, is that suprisingly few organizations are really prepared for a crisis - even a Y2K crisis. The reality is that every organization will have at least one major crisis during its lifespan, and it will not be handled very well. It is also apparent that a number of organizations will experience glitches due to date-related problems. If your organization is hit, are you prepared? Do you know what to say and how to communicate with your stakeholders? Until the mid-1990s, Year 2000 was generally seen as a technical issue needing fixes or replacement to remedy the problem. And then, as recently as late 1997, leading organizations began to recognize the potential business implications of technological failures, causing attention to focus on contingency plans. Most organizations are now in this phase with some beginning to test their plans. The need to communicate with