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Thursday, 22 November 2007 02:57

Weathering the Storm

Written by  Steve Berens

Paxson Communications Corp. operates more than 60 television stations across the nation. The company’s lifeblood is advertising revenue from commercials that must be available 24 hours a day, seven days a week from headquarters in West Palm Beach, Fla. That adds up to more than 70,000 advertising spots each week, with a sales force of more than 600 people who sell airtime. Paxson has chosen to rely on tape technology to protect its business critical operations, with super tape playing an essential data protection and backup role in protecting advertising sales data. Business continuity and disaster recovery are important for the advertising department, especially when considering Florida’s track record for fierce hurricanes and tropical storms. “Tape storage is very critical, because it’s the only cost effective way we can move and protect a lot of data,” says Scott Saunders, director of systems technology for Paxson. “As severe weather approaches, we accelerate the