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Volume 32, Issue 3

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Wednesday, 17 June 2015 05:00

Regional Preparedness Critical Communications

Written by  Claudia Dent

No matter how well-prepared a region is, it is a reality that crises can and will happen. Although critical events can’t always be prevented, with proper planning and the correct systems in place the level of physical, financial, or reputational damage can be minimized or managed. Most importantly, successful crisis management depends on an organization’s ability to manage critical communications when it matters most, during or immediately following a critical event. Leveraging 21st Century Technologies According to the Pew Research Center, “Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.” As consumers become more and more tech savvy, they are increasingly communicating via mobile, using text message, iMessage, Skype, FaceTime, and other mobile methods of communication. As a result, organizations should look to change their business models to match the reality of how today’s employees communicate. Yet, many organizations’