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Volume 32, Issue 3

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Monday, 27 June 2016 00:00

Professional Image During a Crisis


For many years, during the height of what was to be non-traditional conflicts throughout the world the military used us to prepare thousands of individuals and hundreds of organizations for the ongoing conflicts. With a keen focus and resolute energy, we coached, managed, kicked, and lead soldiers who experienced the greatest transformations of any aspect of the military. Time and again we took citizen-soldiers and organizations, mostly dormant, prepared them for particular jobs, sent them away, and then brought them home again. We wrote this article as a tribute to those unsung heroes, the American citizens with whom we worked. Often someone with a non-descript, perhaps overlooked job that had the courage and adaptability to put a uniform on and do a job that many times was far and above what should have been expected of them. From that background we share some key points of leadership in crisis and how