Social media has redefined the way we communicate daily with family, friends and, in business. Recent crisis responses have documented ways in which social media was utilized to provide information and connect with those impacted to help alleviate the level of anxiety and stress as quickly as possible. The impact of a crisis is felt not only by those directly impacted, but also, by various stakeholders of your organization. Most companies have developed an emergency response plan and have identified, and hopefully trained, their emergency response team members on the plan. Many have also included communications into their planning having recognized the need for information and messages to come from the company…