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Wednesday, 21 November 2007 00:06

Talking to the Media - When it's the Last Thing You Want to Do

Written by  Gerald L. Rockower

There's a fire in the plant, equipment has probably been damaged (nobody seems to know how badly,) a couple of employees are missing (did they even show up at work today?) and the phone hasn't stopped ringing for the past hour. Then you're told there's a couple of TV reporters waiting to talk to you about what is going on-- even though you don't know much about that yourself. During difficult times reporters are about as welcome as a root canal. Of course, you don't have to talk to them. Instead you can employ what I call 'Option Two-- Freedom from the Press.' I coined the term when I observed a beet-red CEO of a large corporation (after a particularly difficult press conference) mumble 'In this country there is freedom of the press and it's too bad we don't have freedom from the press.' If you choose to employ Option Two,