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Volume 32, Issue 3

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Thursday, 22 November 2007 01:09

Eight Tips to Ensuring Sales Remain a Priority

Written by  Tim Gregory & Ed Moed

Henry Kissinger once said, “There cannot be a crisis next week. My schedule is already full.” Although this sentiment probably rings true for most senior executives, when crisis does strike, it hits quick and hard, with blithe disregard for the calendar. Its affect on a business – its people, operations, and sales can be debilitating. Too often, when crisis strikes, sales are all but forgotten. Selling is not a priority because everything else must be. Lawyers, accountants, consultants, financiers, customers, employees, the media – everybody and anybody – demand priority. Your most vital resource – time – disappears. Preserving sales is vital. But it can be too easily put off, with often devastating results. BakerER, a consulting firm that helps executives remove the strategic and workplace obstacles that prevent business growth, conducted a study of public companies that had experienced a crisis. The study concluded that almost half of these businesses dropped