If your organization is already on its social media journey, you may want to think of yourself as a traveler. It can be an exciting time out there on the road, but it can also be a challenging time – especially if unforeseen problems arise and you make mistakes. While many mistakes can be easily rectified, others can have severe consequences. It is only natural the following question surfaces as you explore the use of social media in crisis management: What can I do to avoid costly mistakes upon developing and implementing social media strategies that are geared toward improving…
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