A crisis is a time to react and let your training kick in. There is little opportunity to ponder who the audiences are and how best to reach them. Emotions run high, and many decisions have to be made quickly and without complete information. This is why it’s critical to have a comprehensive communications plan in advance – when you have time to be thoughtful about messaging, consider what groups or types of people might be impacted by particular events. Ensure you’re communicating the right information, in substance and spirit, to the people who need it. For events like natural…
No Easy Answers – Hurricane Preparedness and COVID-19
As the impacts of Tropical Storm Isaias dissipate over the east coast— we must face the unappealing reality this hurricane...
READ MORE >
Doctors Turn to Collaboration Platforms as COVID-19 Spells the End of the Hospital Pager
The COVID-19 pandemic has accelerated major shifts in healthcare technology, from remote working to telehealth. For hospitals and healthcare systems,...
READ MORE >
What You Don’t Know About Paging
Technology pundits have long predicted the demise of pagers. And yet, many first responders and hospitals in the U.S. continue...
READ MORE >
Business Continuity Professionals Need to be Prepared with the Latest Communications Tools
Today, business continuity professionals face numerous challenges – a global pandemic, its effects on the economy and businesses, a percentage...
READ MORE >