A Trauma-Sensitive Response to Crisis Management

A crisis is a time to react and let your training kick in. There is little opportunity to ponder who the audiences are and how best to reach them. Emotions run high, and many decisions have to be made quickly and without complete information. This is why it’s critical to have a comprehensive communications plan in advance – when you have time to be thoughtful about messaging, consider what groups or types of people might be impacted by particular events. Ensure you’re communicating the right information, in substance and spirit, to the people who need it. For events like natural…