Challenging the ‘Why’ of Small Business Preparedness

Why is it that so few small businesses prepare for emergencies? Or is that even the right question? Maybe the question should be more along the lines of “why do so few small businesses focus on preparedness in response to the avalanche of messages prompting them to do so?” Just to recap some of the statistics out there, one business continuity vendor says that 25 to 60 percent of businesses that do not have a plan never reopen after a disaster. A 2010 article from the Gartner Group, published in Homeland Security Today (Gartner: only 6 percent of companies survive…