Those of us who are on the front lines of protecting organizations from disruptions understand the value of the business impact analysis (BIA) when it comes to strategy development and prioritization. We know a BIA is essential to the health of any solid BCM program. However, financial decisionmakers and project stakeholders often do not share this understanding. As a result, they often resist in giving approval to conduct a BIA. When this happens, the business continuity management (BCM) team has two choices. The team can acquiesce to the dropping of the BIA or actively work to help management understand why…
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