How MSPs Can Prepare Small Businesses for Hurricanes and Other Disasters

Chief Marketing Officer at Datto Hurricane season is upon us. Hurricanes and coastal storms can cause immense destruction and leave communities struggling to recover. One of the biggest impacts of these storms is often not apparent to the naked eye -- damage to technology infrastructure and lack of access to critical business systems -- leading to ‘downtime’. According to Gartner, the average cost of downtime to businesses is $5,600 per minute, which is more than $300,000 per hour. While that’s no picnic for any business, $300,000 per hour can cripple many small and medium businesses (SMBs). Addressing business disaster preparedness…