How to Balance Legal and Communication Advice in A Crisis, and Why It’s Important

Just about every crisis manager knows the legal and reputational risk after a crisis is often much greater than during the crisis. Those risks persist through the recovery phase and deep into the weeks and months long after the event which triggered the crisis has faded from the headlines. At the same time, just about every crisis manager also knows a crisis is frequently judged more by how the organization responded rather than the event itself. That response typically relies heavily on legal and communication counsel, and how the organization navigates through often conflicting advice. It’s certainly no secret lawyers…