Have you heard the adage, “If you can’t measure it, you can’t manage it?” Its truth is obvious in the case of someone like the CEO of a company, who could not make sound decisions without knowing the company’s expenses, profit margin, and revenue. Such data is critical to the survival of his organization. The same holds for BCM practitioners. However, many otherwise conscientious BCM professionals keep no meaningful metrics about their programs. Most BCM managers either do not measure anything pertaining to business continuity, or else they measure things that don’t truly reflect whether their programs can meet their…