Running a growing business can be nerve-wracking. Small decisions have a big impact and unforeseen disasters can quickly undermine your profits if you don’t have a business continuity plan in place.

The challenging reality of running a new business is highlighted by data. Today, 20% of small businesses fail in the first two years and only 25% make it to 15 years in business or more.

The 25% of small businesses that do succeed have a clear vision and strategy. This helps business owners dodge potential disasters and secure stable growth for their firms. You can follow in their footsteps by utilizing business metrics and tech that gives you a leg up on the competition.

Identifying Key Metrics

Effective business leaders know exactly which metrics they must master in order to create growth and increase their profits. These metrics tend to share a strong relationship with profitability and are used to assess the overall effectiveness of your firm. If you’re new to the world of business metrics, consider starting with key performance indicators that apply to all businesses, like:

  • Employee Turnover Rate: A high turnover rate is a sure sign that your management team is not effective or you are underpaying your staff. Rectifying this issue is crucial for morale and will save you money in the long term.
  • Revenue Growth: You need to increase your revenue year-on-year if you want to fund growth. A solid revenue growth report can help you scale up and diversify your strategy.
  • Customer Acquisition Cost (CAC): How much do you spend on marketing to secure a single customer? If this figure is too high, you may need to rethink the way you engage with the market.
  • Supply Chain Waste: Waste represents an unnecessary cost in your operations. Minimizing waste maximizes your efficiency and may help you achieve your sustainability goals sooner, too.

You’ll also need to establish some metrics specific to your industry. This can be tricky if you’re new to the market and don’t know where to start. Rather than guessing, invest some time and effort into competitor research. Which metrics do your rivals track? Where do they excel? What are their weak points?

This kind of research helps you establish key measurables to guide growth. This is crucial because if you can’t measure something, you can’t manage it. Invest time into market research during the inception of your firm and benefit from the data you track later down the line.

Creating a Strategy

Successful businesses are led by a clear sense of vision and strategy. This strategy is a guiding light for stakeholders and is crucial for the long-term growth of your firm. A robust strategy can improve your business resilience and help you bounce back after a disaster, too.

You can start creating your business strategy by defining your purpose. What needs do you serve in the market? How do you intend to operate? What ethics and values define your firm? Answering these questions gives you a clearer sense of direction and can be deeply motivating for employees who are just joining your business.

Next, you’ll need to conduct some thorough market research. Search for needs in the market and assess how effectively competitors meet those needs. This can help you identify a unique selling point that other businesses haven’t covered. This kind of research will help you create value for customers and improve the strength of your brand image. Answering these questions should set you up for sustained periods of stable growth and help you respond to any setbacks quickly.

Stable Growth

Securing growth for your small business should be a priority. Growth is an indicator of prosperity for your firm and is a sure sign that you’re doing something right as a business leader. However, too rapid growth can cause your costs to spiral and cause overexpansion which will sink your company when revenue dwindles.

Technology can help reduce your business costs without forcing you to cut corners when it comes to quality or employee pay. Investing in technology like workflow programs streamlines your operations and minimizes downtime at your company. This can yield high-cost savings for your small business by maximizing employee productivity while reducing labor costs.

Strategic utilization of technology can improve your supply chain management, too. This is crucial, as supplies usually represent a large chunk of your overall costs. Implementing supply chain management tools improves your ability to manage inventory, accelerates your shipping, and helps you create a clear disaster recovery plan for your company.


Navigating a path toward prosperity can be daunting if you’re new to the world of business management. Get started on the right foot by establishing KPIs that relate to your overall strategy. This will immediately boost your productivity and give your stakeholders a clear sense of direction. When your revenue starts to pick up, focus on minimizing costs while expanding. This will reduce the risk of overexpansion and help you survive when disaster strikes.


Katie Brenneman

Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. When she isn't writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Brenneman, you can follow her on Twitter.

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