No matter how well-prepared a region is, it is a reality that crises can and will happen. Although critical events can’t always be prevented, with proper planning and the correct systems in place the level of physical, financial, or reputational damage can be minimized or managed. Most importantly, successful crisis management depends on an organization’s ability to manage critical communications when it matters most, during or immediately following a critical event. Leveraging 21st Century Technologies According to the Pew Research Center, “Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to…