Social Media: Risk and Reward for BC Professionals

The adoption of social media as a means of communication has expanded at an astonishing rate around the world. As with any new technology, this one brings its share of risk along with reward. Social media gives your public a voice, meaning your business no longer has full control of public messaging or content. This loss of control can present major risks to your company’s brand, reputation, staff, and more. Since managing risk and exposure is a significant part of the business continuity professional’s charter, we need to understand social media thoroughly in order to reduce the risk to the…