The Human Side of Conducting BIAs

I recently had an engagement at a Fortune 500 company where three of our consultants conducted about 100 BIAs. With so many BIAs to conduct, they naturally encountered a few bumps in the road. These included the following: The session where the leader of the business unit said he already knew their unit was of critical importance to the company and therefore conducting a BIA was a waste of time. The group left the interview without providing any data. A business unit which took two sessions to complete its BIA (rather than the usual one) because they brought many people…