Once upon a time, there was a business continuity consulting firm that held BIA interviews with their clients without getting them to provide basic information about their business units ahead of time. As the owner and CEO of that firm, I can tell you, doing it that way was a big mistake. The interviews went on for hours since we had to gather every little scrap of information while we were all sitting there. Worse, the quality of the data obtained was not very good since people tended to leave out a lot of critical information. Eventually, we hit on…
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