The benefits of an emergency notification system are easily diminished with the wrong choice of words – whether too many or not enough, imprecise wording can lead to panic and confusion rather than awareness and clarity. The message you send is just as important as having the right system to send it. Emergency communication has come a long way since smoke signals, town criers and the Pony Express. In addition to the numerous shortcomings of these communication methods (the phrase “don’t shoot the messenger” comes to mind), information transferred manually is always subject to distortions, inaccuracies and miscommunications. Today’s automated…