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AUSTIN, Texas – Businesses face all types of disruptions –  winter storms, earthquakes, power outages, and any number of unplanned incidents – each capable of harming both the business and its people. Being prepared with streamlined, centralized communications helps all organizations improve safety outcomes and mitigate loss during these emergency events. Recognizing that new technology could enhance its organization’s critical communications and emergency preparedness, Kawasaki Motors Corp., U.S.A. (“Kawasaki”), which markets and distributes motorcycles, ATVs, side-by-sides and Jet Ski® watercrafts, recently deployed AlertMedia’s cloud-based emergency mass notification system.

AlertMedia has modernized emergency communications for enterprise organizations by delivering an easy-to-use software platform that combines multi-channel, two-way messaging and 24/7 monitoring services to keep people safe and informed. AlertMedia enables organizations to interact with their audience from any mobile device, consolidating unlimited communication channels – such as voice, text, native apps, email, social media, and Slack – into one simple user experience. Whether an organization has an audience of 50 or 50,000 people, companies like Kawasaki turn to AlertMedia when they need a reliable, quick, and simple solution to keep everyone connected during critical events.

In support of its ongoing efforts to protect its employees and business, Kawasaki sought improvements to how it communicated time-sensitive information. “During an emergency, it wasn’t acceptable to continue to rely on dated communication methods, especially because there is the potential for inconsistent information. If you have a virus in your IT system, for example, using email to tell people not to open email isn’t ideal,” said Tom Porter, former director of Human Resources & Administration for Kawasaki.

Geographically diverse, fast-moving organizations can struggle to correctly identify the right audience for a particular message.  AlertMedia’s platform communicates directly with Kawasaki’s HR Information System to access accurate employee contact data in real-time, organizing employees into accessible groups based on location, department, or any other attribute that might bind an audience together. “We have offices and employees in geographies that can experience severe weather among other events, and we needed a systematic approach to notify a large and diverse audience during these incidents. AlertMedia provides this for our business,” continued Porter.

Porter credits AlertMedia’s ease of use, ease of implementation, and affordability as key factors in their selection. “We were up and running on the AlertMedia platform in no time, allowing us to communicate with affected team members during the recent California wildfires. AlertMedia’s platform made it easy to communicate with our employees based on location and to let them know their number one focus should be on protecting their safety, families, and property.”

According to AlertMedia CEO Brian Cruver, “Kawasaki is recognized for its excellence in supercharged performance technology, and people trust their brand. We are proud to help Kawasaki protect their brand, business, and people through improved communications.”


About Kawasaki Motors Corp., U.S.A.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, side x sides, and Jet Ski® watercraft through a network of almost 1,100 independent retailers, with close to an additional 7,400 retailers specializing in general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with approximately 250 of them located at KMC’s Foothill Ranch, California headquarters. Kawasaki’s tagline, “Let the good times roll.®”, is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s 7 / 7 complete line of powersports products and Kawasaki affiliates can be found on the Internet at


About AlertMedia

As the fastest-growing emergency mass communications and monitoring company in the world, AlertMedia helps enterprise organizations securely and effectively monitor threats, streamline notifications, and improve employee safety across more than 80 countries around the world. The company’s cloud-based platform delivers communications that protect organizations, improve operations, and mitigate loss from any location, at any time, using any device. For more information, please call (800) 826-0777 or visit